Adventure

Embark on a thrilling outdoor odyssey with our exhilarating adventure pursuits. Fuel your passion for adrenaline and nature as you conquer trails running, pedal through scenic landscapes on bikes and motorbikes, embrace the rugged beauty of hiking, and push your limits in marathons and ultra-trail races. Unleash your inner explorer, breathe in the wild air, and experience the rush of the great outdoors. Your next heart-pounding escapade awaits – dare to chase the extraordinary.

Telemark Cross country Race Race Team Uniforms

Telemark Race Team

A team needs uniforms – and they need them with go fast stripes. Telemark Racers Pant Telemark Jacket OLYMPUS DIGITAL CAMERA Go faster Stripes Telemark

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Sinister 7 Ultra — a race that may be the greatest challenge of your life

Sinister 7 Ultra

The Sinister 7 Ultra Trail Marathon’s jersey features a Raven Theme and the inspiring slogan “Rise from the dirt.” As an embodiment of determination, the

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On Trend

Let's Talk Social

It's great but the word that changes everything
Let's Talk Business Marketing
Scott Davis

How big is your… BUT?

A client called, excitedly sharing that a major sponsor for our upcoming event was extremely pleased with “everything so far”. By the tone of voice, you know that feeling when you’re waiting for that one little word to change the course of the conversation. That word is the inevitable “but.” Doesn’t it seem ironic how frequently sentences conclude with that seemingly small yet powerful word, introducing a twist that can throw off a day or a week? This customer delivered “but” would set me back two days of invested work.

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Social
Scott Davis

I am Canadian

Well, my name may not be Joe, but last week after living here in Kelowna for 21 years, I took the Canadian Citizenship oath with 47 other New Canadians from over 24 Countries, a genuinely international social event.

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Drinking British wine
Let's Talk Business Marketing
Scott Davis

Can the UK build while France spends €200m destroying its wine?

Over the last two years exploring the UK’s towns, cities, restaurants, and bars, sampling as many local wines as possible, we have been intrigued by the British wine culture, its perception, and consumer education, or may I be bold enough to say – lack of it. There is so much room to develop the reach, respect, and consumption of the fantastic wines that are produced in this country.

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