Let's Talk Business Marketing
Effective business marketing has become the cornerstone of success in today's fast-paced and interconnected world. From startups to multinational corporations, crafting a compelling brand narrative, identifying target audiences, and utilising innovative digital platforms are essential steps towards capturing market share and driving growth. This blog delves into the dynamic landscape of business marketing, exploring cutting-edge tactics, timeless principles, and the art of creating lasting customer relationships. Join me as I endeavour to unravel the mysteries of strategic marketing, helping you navigate the ever-evolving terrain with confidence and finesse.
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Let's Talk Business Marketing

decrease your carbon footprint, increase your healthy eating & step outside more to explore beautiful local green spaces.

My EcoFest 2023 addition… meet LOMI

Yesterday, walking through the Pump Room Gardens in Leamington Spa, I stumbled upon their EcoFest 2023 day activities, advertised as – ‘learn more about how you can decrease your carbon footprint, increase your healthy eating & step outside more to explore beautiful local green spaces. Good for us, good for

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It's great but the word that changes everything

How big is your… BUT?

A client called, excitedly sharing that a major sponsor for our upcoming event was extremely pleased with “everything so far”. By the tone of voice, you know that feeling when you’re waiting for that one little word to change the course of the conversation. That word is the inevitable “but.”

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Adoption of electric motorcycles

The adoption of Electric Motorcycles

Recent research studies regarding the adoption of Electric Motorcycles (EM’s) concern themselves less about engines and horsepower and more about technology, affordability, and social influence[1]. With the global electric and Scotter Market estimated CAGR of 17.22% and increasing value of US$ 21.2 BN to US$103.45 BN from 2021- 2031[2], the

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A Blast From The Past Let's Talk Social

A blast from the past – Let’s Talk Social 2023

The other day, a seemingly simple request threw me into a contemplative state. The task was to present examples of my writing and content creation. Initially, this was an effortless endeavour, considering the daily posts I share on Instagram. But then, reality struck. Those Instagram updates, though frequent, are primarily

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Oldies but Goodies

A Blast From the Past

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I am Canadian

Well, my name may not be Joe, but last week after living here in Kelowna for 21 years, I took the Canadian Citizenship oath with 47 other New Canadians from over 24 Countries, a genuinely international social event.

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Week 18-Crying out for content

The latest report from the Pew Research Center’s Project for Excellence in Journalism, “New Media, Old Media findings.” More than 99% of the stories linked to blogs came from legacy outlets such as newspapers and broadcast networks. And just four – the BBC, CNN, the New York Times and the

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What’s in a name anyway?

What’s in a name anyway?

So throw out that old tradition of naming your child after the great grandfather (George) or Religious Saint (Paul), or hey, even after the place you conceived the child (Vegas).

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Week 17-Is Learning Old School?

Kids find some of these 5-minute clips more informative than their textbooks. Some kids have even been found to be online teaching themselves subjects unavailable at school.

But the question has to be, are YouTube Videos a reliable form of education? Is the content verified? Is it valid? How do

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Is the net still too expensive?

Only 56 per cent of households with incomes of $30,000 or less use the internet, why?
Are Canadian Internet service providers charging a premium for such an invaluable service?
Do you have thoughts?

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Week 15- How Far is too Far [explicit!]

Social media has become a powerful tool for free speech, allowing individuals to express their opinions and connect with others on a global scale. However, there are concerns that this freedom can sometimes lead to harmful or false information being spread and incite violence or hate speech. Some argue that

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Week 13 – Don’t be a Fan, just like it !

Facebook constantly evolves to adapt to changing trends and user behavior. With over 2 billion monthly active users, it faces pressure to improve user experience, generate more revenue, address issues like misinformation and privacy, and prevent abuse. To keep users engaged, Facebook introduced new features like Stories, Live Videos and

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Week 12 – The demise of Kelowna.com

User-generated content is on the rise thanks to social media platforms, giving individuals the power to create and share their own stories and experiences. This shift has resulted in a more democratic landscape where traditional gatekeepers have less control over what is seen or heard. However, it has also presented

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