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What’s in a name anyway?
So throw out that old tradition of naming your child after the great grandfather (George) or Religious Saint (Paul), or hey, even after the place you conceived the child (Vegas).
May 24, 2010
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So throw out that old tradition of naming your child after the great grandfather (George) or Religious Saint (Paul), or hey, even after the place you conceived the child (Vegas).
This begs the question: Should the TV advertisements change from “Hi I am a Mac” to “Hi I am your other Mac” Is the “i” revolution only just starting to take a hold?
Recent research studies regarding the adoption of Electric Motorcycles (EM’s) concern themselves less about engines and horsepower and more about technology, affordability, and social influence[1]. With the global electric and Scotter Market estimated CAGR of 17.22% and increasing value of US$ 21.2 BN to US$103.45 BN from 2021- 2031[2], the question arises: Are the legendary British motorcycle manufacturers such as Norton, Triumph, and Royal Enfield developing electric motorcycles without the marketing and branding due diligence that perhaps is deserved.