Don’t be a Fan; just like it! – are we so uncommitted in this day and age?
Do you remember when everything was like this, and the word like, like, showed up like 40 times in every paragraph spoken?
Facebook is back at it again with more changes: To try to spur members to become fans of more of its site’s Pages, which are profiles that organizations, companies and public figures set up to promote themselves and their brands, it is removing the “become a Fan and putting an I like button in its place. http://www.macworld.com/article/150722/2010/04/facebook.html?lsrc=rss_main
Facebook will also suggest specific pages related to information people have posted about themselves on their profiles, such as the city where they live and the type of music and movies they like. ITunes has used this idea for some time and is called Genius on their platform. They suggest songs, books, and films based on previous purchases.
The Community page is still also in development: dedicated to a topic or experience owned collectively by the community connected to it. Community Pages are still in beta, but the long-term goal is to make them the best collection of shared knowledge on a topic, i.e. Eating out in Kelowna. http://blog.facebook.com/blog.php?post=382978412130
Finally, Facebook has also added a new privacy control that lets members hide their list of friends from their friends. Could this be for people who have friends but are unsure if they “like” the thought of other friends knowing they are friends!!! (Interesting!!)
So is Facebook just trying new stuff, is it continually changing things for no reason, or is it trying to adapt? If it is trying to adapt, what is it trying to adapt to?
Are we inundated with so many choices that we become noncommittal towards everything?
Let’s take the jams in the aisle at the grocery store, could there be any more varieties, sizes, or brands? You stand there gazing, overwhelmed with options. There could be three new brands there this week, but you may not even notice. What do you end up doing?
You buy the same one you always do. I like it, and why risk committing to anything else? Exactly!!
Referring back to previous posts, Was this part of the reason why the online reporting of Kelowna.com struggled? We liked http://castanet.net, and why change?
How are businesses supposed to market their products and services if there is too much choice or unwillingness to commit?
One answer may lie in a new study: Women Want Online Ads That Fit Into Their Lives
Study findings include:
Over 65 per cent of women first think, “Cool! How did they know I wanted this?” when receiving an online advertisement perfectly targeted towards them. 88% of women “wish brands they trust sent them more tailored offers.”
So if you are running a social media campaign to target the ladies, interview them find out what they want to know and then let other female clients know. Engage them and reach out to them.
People buy from stores that they interact with daily.
I congratulate Bruce at OkanaganCarCare for running a lady’s tire change Clinic.
You can visit their website at http://www.OkanaganCarCare.com and check out some of the photos of the great night. And, of course, ladies, you can now like them on Facebook and find out what else they are up to.