Recent research studies regarding the adoption of Electric Motorcycles (EM’s) concern themselves less about engines and horsepower and more about technology, affordability, and social influence[1]. With the global electric and Scotter Market estimated CAGR of 17.22% and increasing value of US$ 21.2 BN to US$103.45 BN from 2021- 2031[2], the question arises: Are the legendary British motorcycle manufacturers such as Norton, Triumph, and Royal Enfield developing electric motorcycles without the marketing and branding due diligence that perhaps is deserved.

Hello, fellow riders and fans of two-wheeled adventures! It’s time to rev up your excitement because we’ve got some electrifying news to share. Julius Dein, the master of magic and an online sensation, is steering his talents toward a new kind of magic.