Facebook constantly evolves to adapt to changing trends and user behavior. With over 2 billion monthly active users, it faces pressure to improve user experience, generate more revenue, address issues like misinformation and privacy, and prevent abuse. To keep users engaged, Facebook introduced new features like Stories, Live Videos and Messenger Rooms, and invests in Virtual Reality and Augmented Reality technologies. Facebook aims to remain a relevant, useful, and profitable platform for users and advertisers, which requires constant experimentation and adaptation to changing markets and user preferences.