The three comments below were the first customer reviews I found on iTunes regarding the 2008 release of Twilight. If these were reviews for a restaurant and we read them, we would probably never consider going there. But as we all know, unless we have been sleeping under a rock, the second movie of the Twilight franchise, “New Moon”, has just reached all-time box office record history. A movie costing a mere $50 million to produce took in $200 million on its opening night.

Twilight…hmm…

User-generated content is on the rise thanks to social media platforms, giving individuals the power to create and share their own stories and experiences. This shift has resulted in a more democratic landscape where traditional gatekeepers have less control over what is seen or heard. However, it has also presented challenges in quality control, authenticity, and credibility. This trend reflects a societal shift towards participatory culture, where individuals want an active role in shaping their own identities.