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decrease your carbon footprint, increase your healthy eating & step outside more to explore beautiful local green spaces.
Let's Talk Business Marketing
Scott Davis

My EcoFest 2023 addition… meet LOMI

Yesterday, walking through the Pump Room Gardens in Leamington Spa, I stumbled upon their EcoFest 2023 day activities, advertised as – ‘learn more about how you can decrease your carbon footprint, increase your healthy eating & step outside more to explore beautiful local green spaces. Good for us, good for the planet.’

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It's great but the word that changes everything
Let's Talk Business Marketing
Scott Davis

How big is your… BUT?

A client called, excitedly sharing that a major sponsor for our upcoming event was extremely pleased with “everything so far”. By the tone of voice, you know that feeling when you’re waiting for that one little word to change the course of the conversation. That word is the inevitable “but.” Doesn’t it seem ironic how frequently sentences conclude with that seemingly small yet powerful word, introducing a twist that can throw off a day or a week? This customer delivered “but” would set me back two days of invested work.

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Social
Scott Davis

Week 12 – The demise of Kelowna.com

User-generated content is on the rise thanks to social media platforms, giving individuals the power to create and share their own stories and experiences. This shift has resulted in a more democratic landscape where traditional gatekeepers have less control over what is seen or heard. However, it has also presented challenges in quality control, authenticity, and credibility. This trend reflects a societal shift towards participatory culture, where individuals want an active role in shaping their own identities.

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