St. Patricks Day – Irish Red Ale Label Design

The "Farm to Barn" Irish Red ale is a collaboration brew with @barnowlbrew Kelowna BC and @localitybrewing Langley BC. This beer has a complex malt character with malty, bready, dark fruit and roasty flavour from the munich, red x and roasted barley.
Background & Creative Direction:
Happy St. Patrick’s Day.

Leading up to St. Patrick’s Day 2022 we got to celebrate in a special way. Asked to work on a subtle themed st. Patrick’s Day Irish red ale collaboration between @barnowlbrew and @localitybrewing with this label addition to the family of BOB brews.

The other exciting brews for @barnowlbrew feature artwork from local Kelowna artists. The background for this malty beverage was to feature both brewery logos and the deep rich colours of the ale inside.

That is enough about the label 😉 what about the beer?… This beer has a complex malt character with malty, bready, dark fruit and roasty flavour from the munich, red x and roasted barley. There is subtle earthy hop in the finish of this easy drinking beer.

Method:

  • Use consistency of logo font and layout to create a template.
  • Use colour bars to differentiate beer styles.
  • Differentiate from other local brewery cans.

Results:

  • Community patronage
  • Increase in beer sales 
  • Insta worthy labels
  • Happy Customers

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