Barn Owl Brewing – Beer Can Labels
Background & Creative Direction:
The beauty and fun of designing custom craft beer can labels is always a treat. Like most small craft brewing companies, Barn Owl Brewing in Kelowna, B.C., Canada they started with having most of their beers on tap only. However with the popularity of certain favourites it was time to put a few brews into cans for convenience and ease of take away to be enjoyed at home.
- Feature local artists form the community to get involved via social media to submit background art to feature on cans.
- Use consistency of logo font and layout to create a template.
- Use colour bars to differentiate beer styles.
- Differentiate from other local brewery cans.
- Community patronage
- Increase in beer sales
- Insta worthy labels
- Happy Customers