Barn Owl Brewing – Beer Can Labels
Creative custom graphic design packaging labels for 160z / 473ml / TallBoy craft beer can labels, Larger, Pale Ale, Cherry Sour, Wheat Ale.
Background & Creative Direction:
The beauty and fun of designing custom craft beer can labels is always a treat. Like most small craft brewing companies, Barn Owl Brewing in Kelowna, B.C., Canada they started with having most of their beers on tap only. However with the popularity of certain favourites it was time to put a few brews into cans for convenience and ease of take away to be enjoyed at home.
After working and finessing the Barn Owl Brewing Companies logo, 23 Creative continued to create beer can labels for five of their top sellers.
Barn Owl Brewing Beer Can Labels
Barn Owl Brewing Beer Can Labels - Cheery Sour Front
Barn Owl Brewing Beer Can Labels - Raspberry-Wheat-Ale Front
Barn Owl Lakeshore Lager Front jpg
Barn Owl Brewing Beer Can Labels - Nutty Owl Vanilla Chestnut Ale
Barn Owl Brewing Beer Can Labels - 4 pack tall Boys 16oz 473ml
Barn Owl Brewing 4 pack Pale Ale
Barn Owl Brewing Custom beer can labels design for the craft beer & brewing biz
Method:
- Feature local artists form the community to get involved via social media to submit background art to feature on cans.
- Use consistency of logo font and layout to create a template.
- Use colour bars to differentiate beer styles.
- Differentiate from other local brewery cans.
Results:
- Community patronage
- Increase in beer sales
- Insta worthy labels
- Happy Customers