1. Make sure your website is up to date
Website viewing is on the decline, so if your site is not changing, nobody is coming back
2. Contribute items to your website at least once a week
There are so many great, easy-to-use CMS (customer management systems). Your site does not have to be overly designed. Simplicity is everything. Navigation is key. WordPress, TypePad or Blogger. Cheap templates are available.
3. Bookmark links to other sites and information sources
It takes a lot of work to create all the content yourself. Keep a library of other websites you can use for inspiration or link to. Keep it local, and find out what AM1150 says about a subject.
4. Get a Fan page established for your business
These should be a mini duplication of your website. Step it up a little. The value comes by allowing your business to send information to targeted people interested in your industry. A great example is Kelowna Cycle: K-town cycle news, designed as a community resource for local bikers.
5. Get a Twitter account
Try it out. You never know. You may find stuff you still need to learn. I am surprised by what I glean every day.
6. Add your profile to LinkedIn
Connect and network with people in your industry. Excellent for employee hunting, and ultimately, it is for people to track down the talents of your business skills.
7. Work with a social media professional
They should have whitepapers available to prove the return on investment for their clients (testimonials). Just because individuals, web companies, or agencies use social media does not necessarily mean they know how to link it all together.
8. Link up with a radio station that is appropriate to your demographic
Get some social media promotions happening with them. Some local radio stations like this one have a lot of social following. So it’s worth tagging into this avenue.
9. Network with other similar like-minded businesses locally
Spread nationally and internationally. Don’t be afraid of competition. Embrace it and collaborate. You could work together if your business is in a specific category.
10. Dedicate 10 minutes daily (at least) to promoting your business through social media. I understand that this is a big ask from an already busy schedule. Everything I have listed above in this blog post are relatively simple things but will only work if you take the time to work on them daily.