THOUGHTS & IDEAS

Creative ideas, observations and things worth talking about

Not everything I think about fits neatly into branding, packaging or web design. This is where I share ideas from work and everyday life—drinks, design, technology, travel, sustainability, business and the occasional thing that simply makes me stop and think.

Yesterday, walking through the Pump Room Gardens in Leamington Spa, I stumbled upon their EcoFest 2023 day activities, advertised as – ‘learn more about how you can decrease your carbon footprint, increase your healthy eating & step outside more to explore beautiful local green spaces. Good for us, good for the planet.’

Sep 3, 2023
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Latest ideas

Reflections, updates and design philosophy from the studio.

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  • Motion & Adventure

Revving Up Coventry: Exploring Three Iconic Motorcycle Moments

Today is a massive day for Coventry, nestled in the heart of the United Kingdom, which has long been a cradle of innovation and a haven for motorcycle enthusiasts.
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  • Drinks & Hospitality
Drinking British wine

Can the UK build while France spends €200m destroying its wine?

Over the last two years exploring the UK’s towns, cities, restaurants, and bars, sampling as many local wines as possible, we have been intrigued by the British wine culture, its perception, and consumer education, or may I be bold enough to say - lack of it. There is so much room to develop the reach, respect, and consumption of the fantastic wines that are produced in this country.
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  • Creative Work & Business
It's great but the word that changes everything

How big is your… BUT?

A client called, excitedly sharing that a major sponsor for our upcoming event was extremely pleased with "everything so far". By the tone of voice, you know that feeling when you're waiting for that one little word to change the course of the conversation. That word is the inevitable "but." Doesn't it seem ironic how frequently sentences conclude with that seemingly small yet powerful word, introducing a twist that can throw off a day or a week? This customer delivered "but" would set me back two days of invested work.
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  • Motion & Adventure
Adoption of electric motorcycles

The adoption of Electric Motorcycles

Recent research studies regarding the adoption of Electric Motorcycles (EM's) concern themselves less about engines and horsepower and more about technology, affordability, and social influence[1]. With the global electric and Scotter Market estimated CAGR of 17.22% and increasing value of US$ 21.2 BN to US$103.45 BN from 2021- 2031[2], the question arises: Are the legendary British motorcycle manufacturers such as Norton, Triumph, and Royal Enfield developing electric motorcycles without the marketing and branding due diligence that perhaps is deserved.
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  • Creative Work & Business, Technology & Culture

Navigating the Meta News Ban in Canada: A Personal Perspective

Prepping for the radio segment led me to fact-checking the latest news updates, only to notice something puzzling: Instagram and Facebook were void of any local news feeds. Instead, my Instagram feed was filled with posts from those I followed who bravely ventured into the outskirts to report on the unfolding events. And so, the question arose: Why were these platforms seemingly devoid of vital news information during such a crucial time?
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  • Creative Work & Business
A Blast From The Past Let's Talk Social
The other day, a seemingly simple request threw me into a contemplative state. The task was to present examples of my writing and content creation. Initially, this was an effortless endeavour, considering the daily posts I share on Instagram. But then, reality struck. Those Instagram updates, though frequent, are primarily composed of images punctuated by a handful of hashtags. It led me to question a more profound matter: when was the last time I truly engaged in the art of extensive and substantive writing?
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These are simply the things I notice.

Some relate directly to my work. Others are ideas, experiences or questions that stay with me. They might begin with a bottle, a website, a conversation, a journey or something unexpected that makes me look twice.

I have spent more than 30 years creating, learning and figuring things out. This is where I share some of that thinking without pretending that every observation needs to become a marketing lesson.

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Did something here make you think?

Whether you agree, disagree or have an idea of your own, I am always interested in a good conversation.

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