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Next-generation catalysts for change.
Week 13 – Don’t be a Fan, just like it !
Facebook constantly evolves to adapt to changing trends and user behavior. With over 2 billion monthly active users, it faces pressure to improve user experience, generate more revenue, address issues like misinformation and privacy, and...
Week 12 – The demise of Kelowna.com
User-generated content is on the rise thanks to social media platforms, giving individuals the power to create and share their own stories and experiences. This shift has resulted in a more democratic landscape where traditional...
Week 11 – The Release of the iPad
This begs the question: Should the TV advertisements change from “Hi I am a Mac” to “Hi I am your other Mac” Is the “i” revolution only just starting to take a hold?...
Week 10 – What our kids are up to?
More than 90 per cent of parents who are aware that their children have social media profiles say that they regularly check their child's activity on the...