Yesterday, walking through the Pump Room Gardens in Leamington Spa, I stumbled upon their EcoFest 2023 day activities, advertised as – ‘learn more about how you can decrease your carbon footprint, increase your healthy eating & step outside more to explore beautiful local green spaces. Good for us, good for the planet.’
Hello, fellow riders and fans of two-wheeled adventures! It’s time to rev up your excitement because we’ve got some electrifying news to share. Julius Dein, the master of magic and an online sensation, is steering his talents toward a new kind of magic.
Today is a massive day for Coventry, nestled in the heart of the United Kingdom, which has long been a cradle of innovation and a haven for motorcycle enthusiasts.
A client called, excitedly sharing that a major sponsor for our upcoming event was extremely pleased with “everything so far”. By the tone of voice, you know that feeling when you’re waiting for that one little word to change the course of the conversation. That word is the inevitable “but.” Doesn’t it seem ironic how frequently sentences conclude with that seemingly small yet powerful word, introducing a twist that can throw off a day or a week? This customer delivered “but” would set me back two days of invested work.
Recent research studies regarding the adoption of Electric Motorcycles (EM’s) concern themselves less about engines and horsepower and more about technology, affordability, and social influence[1]. With the global electric and Scotter Market estimated CAGR of 17.22% and increasing value of US$ 21.2 BN to US$103.45 BN from 2021- 2031[2], the question arises: Are the legendary British motorcycle manufacturers such as Norton, Triumph, and Royal Enfield developing electric motorcycles without the marketing and branding due diligence that perhaps is deserved.
