Background & Creative Direction:

When we were asked by hobbyist bike builder Brent Giesbrecht to help put some promotional items together, there was not much to go on. Sometimes you don’t need websites and social media or huge motorway billboards. Occasionally the textile feel of a piece of paper folded in three gets to the point… and is all you need.

A simple three fold brochure was all it took. We used the power of professional photographer, highlighted the attention to detail, emphasized the handcrafted beauty and kept the budget low.

But that was only half of it. The other half was in knowing what to say and how to say it—and when not to say anything at all.

The result? Media attention, requests to be featured in a magazine article, orders for five custom bike rebuilds and even an opening of a motorcycle store! In addition, Brent secured Moto Guzzi and Aprilia dealership lines—from these humble beginnings.